Originally posted on AllHipHop.com:
Rap has always been about repping where you’re from. And, although The Bronx is credited as the birthplace of Hip-Hop, over nearly 40 years, the music and culture have spread to just about every city and town in America – and across the globe, too. Repping where you’re from these days might mean shouting out Wichita, Kansas or San Diego, California or Meridian, Mississippi or Toronto, Canada.
Shout whatever region you want, but for the past 15 years, no other locale has been on a mission to rule rap like The South. Check the figures – the most popular artists and chart-topping songs ruling radio and online today are Southern, and the phenomenon is seemingly unstoppable. Ever wonder why? There are reasons. AllHipHop.com lists its “Top 5 Reasons The South Keeps Winning (and Beating the Rest of You)”:
1. Marketing 101: Movements & Styles With Names